Over the past couple of months I have been seeing these amazing ads for Lurpak.
They just makes me want to eat….*dribbles*
..and eat…
I am surprised that I am not fat yet..
Anyway, back to this campaign..
The idea is so simple, how homemade food is so much better than shop bought stuff,
and you can make it all with a bit of Lurpak butter!
The billboards first caught my ad-seeking eyes and made me think of the possibilities, for baking and cooking – a sometimes necessary pastime. But it makes me want to do it!
The billboards:
The campaign also has a TV ad which is amazing too!
And now that I am looking into it, I can see that they have included a social media campaign too…
It has a micro-site at www.bakeclub.co.uk and is integrated with Facebook and Flickr so that people can talk about what they have made and can upload their awesome things for all to see!
Brilliant use of media on top of a super idea. Might need to get to some baking/super-cooking when I get a chance!
I wish I had done this, then I could have enjoyed all the good food while making it! haha
x
